Introduction
A boutique coastal hotel group rebranding two properties under one shared identity ahead of a third opening.
Challenge
Two properties with genuinely different characters that still needed to read as one group to a booking-platform audience.
Idea
One quiet identity system with room for each property's own colour accent, so the group reads as consistent without flattening either place's personality.
Execution
Identity system, room-collateral and a photography direction guide used by the group's own in-house photographer for the third opening.
Results
The photography direction guide let the group shoot the third property's launch content in-house, without a follow-on production budget.
