Introduction
A homeware brand's first retail packaging system, launching across twelve SKUs at once.
Challenge
Twelve very different product shapes that all needed to feel like one shelf-ready family from day one.
Idea
A single fixed panel language applied consistently regardless of box shape, so the family reads instantly on a crowded shelf.
Execution
Packaging system across all twelve SKUs plus a launch campaign for the retail partner's own channels.
Results
Full range shipped to retail on the original timeline with no packaging revisions after buyer review.
