Introduction
A three-day music and arts festival in its second year, looking to move past a first-year identity that felt borrowed from bigger festivals.
Challenge
A modest production budget and a need for the identity to work as loudly on a wristband as it does on a 12-metre stage banner.
Idea
A single bold wordmark treatment that compresses and stretches with the festival's own line-up waveform.
Execution
Wayfinding, stage branding, wristbands and a social content system rolled out across the eight-week lead-up.
Results
Noticeably higher unprompted social tagging of the festival's own graphics during the event compared to year one.
