When is the best daily Instagram posting times in 2024? It’s a question that’s created much debate on social media. The best time to post on Instagram can vary based on your specific audience and their habits. To determine the best time to post on Instagram in 2024, consider the following guidelines:

Mika’s guidelines

• Know Your Audience: Understand the demographics and location of your target audience. If your audience is primarily in a specific time zone or region, adjust your posting schedule accordingly.

• Use Instagram Insights: If you have a business account on Instagram, you can access Instagram Insights. This tool provides analytics about your followers, including when they are most active on the platform. Look for patterns in the data to identify peak posting times.

• Experiment and Analyze: Conduct experiments by posting at different times and days of the week. Monitor the engagement (likes, comments, shares) on your posts and analyze the results. Over time, you’ll be able to identify patterns and optimize your posting schedule.

• Consider Time Zones: If your audience spans multiple time zones, schedule posts to reach the widest audience. Posting during peak times in different time zones can help you maximize visibility.

• Stay Updated: Social media trends and user behavior can change over time. Stay updated on the latest trends and changes in your audience’s online habits.

When Is the Worst Time to Post on Instagram?

According to our data, the worst time to post on Instagram is Monday at 1AM and Saturday at 10AM.

When Is the Worst Time to Post Reels on Instagram?

After analyzing over 1M Reels, the worst time to post Instagram Reels is Monday at 1AM.

Is It Better to Post on Instagram in the Morning or at Night?

Posting in the morning is by far the best time to post on Instagram — garnering the most comments and likes.

As a reminder, here are the best daily Instagram posting times in 2024 to post on Instagram every day of the week:

• Monday: 4AM
• Tuesday: 5AM
• Wednesday 5AM
• Thursday: 4AM
• Friday: 4AM
• Saturday: 4AM
• Sunday: 4AM

When Should You Not Post on Instagram?

Based on our research, Saturday is the worst day of the week to post on Instagram, seeing the overall least amount of engagement throughout the week.

Start Posting on Instagram at the Best Time, Every Time

Instagram is an incredible channel for businesses and creators to achieve their marketing goals, but in 2024, it isn’t enough to just post content whenever you feel like it.

By leveraging your best time to post on Instagram, you can boost engagement, gain new followers, and even drive traffic! You can also let Mika Schedule it for your including your content and your social media strategy.

The best time to post can vary based on your specific circumstances. Regularly reassess your posting strategy to ensure it aligns with any shifts in your audience’s behavior or Instagram algorithms. contact us now and get a full marketing plan & visit our Instagram Account.