Ever walk out of a store with something cool, only to grab your phone and search social media for more info? You’re not alone; 8 out of 10 people do the same thing! The transformative impact of social media on modern businesses is undeniable, serving as a link connecting you with potential customers. We will guide you to effectively harness this influence, revamp your brand, expand your reach, and forge deeper audience connections.

What are the Benefits of Social Media?

Social media plays a huge role in people’s lives as they spend a lot of time browsing and shopping online. In this blog, we’ll unlock the secrets of social media for businesses, showing you how to transform those scrollers into loyal fans. So how can you as a business benefit from people’s screen time?

Brand Awareness:

One of the key advantages that social media offers businesses is the ability to increase their visibility and introduce their brand to a wider audience. It can be likened to a more rapid and expansive version of traditional word-of-mouth marketing. The significance of brand awareness in business success stems from the advantages facilitated by social media, enabling access to these benefits:

• Risk Perception: When an audience is familiar with a brand and finds their online presence strong and consistent they become less skeptical about it. This fosters trust, leading to increased engagement, loyalty, and advocacy.
• Brand Visibility: Once audiences become acquainted with a brand, trust is established, and credibility is perceived, your brand will naturally become one of the options that springs to mind when they are seeking something.

Customer Engagement:

Social media serves as a platform for consumers to directly express their thoughts and emotions regarding your brand, through various means such as commenting, participating in polls, FAQs, and liking your content. Customer engagement can go beyond commenting and liking to sharing their photos using your product, service, or experience. This kind of engagement leads to revenue in the long run and here is how:

• Two-Way Communication: Social media breaks down the traditional one-way communication model. Social media enables you to respond to comments, answer questions, and address concerns directly. This fosters a sense of connection and makes customers feel involved like their opinions matter.
• Customer Advocacy: when customers feel valued and involved with a brand they develop a feeling of trust towards the brand. When trust is developed customers will start giving feedback, sharing, and ultimately recommending the product or service to others. This expands your customer base and creates a wider web of potential buyers, ultimately leading to increased sales and a thriving business.
• Building Trust and Transparency: for instance, Ken Cosmetics prioritizes building trust with its customers. Their FAQ section tackles the most asked questions about the use of collagen. By providing clear and transparent answers, Ken Cosmetics empowers customers to make informed decisions and fosters a sense of trust in the brand.

Website Traffic

Social media grabs attention with engaging content and CTAs such as “learn more” or “Shop Now”. It then funnels the audience towards your website for information and exploration.  This strategic social media approach isn’t just about clicks – it’s about building a funnel that converts website visitors into customers and drives sales.

Market Research and Audience Insights:

By utilizing polls, businesses can gain valuable insights about their target audience such as preferences and interests. This information collected can empower your product development, marketing strategies, and content creation. Give your audience the content they love, and watch your trust and loyalty grow. It’s true, you get back what you put in!

Lead Generation:

what is lead generation? It is capturing your customer’s attention and driving them to execute an action that eventually results in a sale. To attract your customer or audience’s attention you need to first target them either organically or using targeted ads. By using clear appealing calls to action (CTAs), engaging content, and targeted ads that resonate with your audience, you can build trust and generate leads.

Take for example Ken Cosmetics’ brilliance in using the “free consultation” as A Call-To-Action:

Ken Cosmetics can learn about individual skin concerns, product preferences, and contact details, creating high-quality leads that can be nurtured into loyal customers. By addressing the specific needs of individuals, Ken Cosmetics can tailor recommendations to suit them directly. Which in turn increases the likelihood of conversion and the purchase of the recommended products. This leads to higher customer satisfaction and repeat business.

However, once you generate a lead you need to guide them smoothly into generating sales either by offers, highlighted content, or a relevant landing page. Don’t keep your potential customers hanging let Mika help you turn these potential customers into engaged brand followers.

When you build your online presence on social media make sure you are following a clear strategy. Make sure that it aligns with your goals and communicates your values. Contact us to discuss which social media strategy suits you best or visit our Instagram account.